Good business partners are hard to come by, especially in the creative world. Look at Lennon and McCartney or any number of other feuding twosomes. So it seems that Rocketboom has exploded with Amanda Congdon and Andrew Baron feuding and likely ending their mutual success. Too bad. The lawyers will get involved with the 49% issue and probably kill any chance the Rocketboom survives as a brand even with its spot on Tivo. I’m certain we’ll see Amanda again has her name and face are now recognizable.

Scoble brings up money issues as a possible problem at Rocketboom, but more interesting is his discussion of a salesforce. In our advertising driven internet days, never underestimate the need for sales. They are the real partner in any business and one sorely missing from most. Thus the overwhelming success of Google’s Adsense. This is also why many lasting partnerships include a salesperson.

I hope we’ll see alot more advise for structuring startups in the blogosphere in the next few days, even if it repeats classic lessons learned. Good time for Guy Kawasaki and others to speak up.