BloggerCon2: Blogging in Business
Dave Weinberger is doing Blogging in Business. Dave is too good of a speaker to pass up and it relates to my work.
- Have blogs underperformed in business world? I'm not seeing them spring up at most businesses.
- Make your own home page did not happen, but web logs adapted more rapid.
- Maybe they don't work well for business. They are already spending money on PR et. al.
- Are businesses blogs really blogs?
- What is the blogging ROI? [Ray: employee leaves but the knowledge on their blog stays behind.]
- Blog as supply chain and part of open source???
- Replace newsletter and email discussion with weblog.
- Business people using blog to distinguish themselves as expert in area.
- Why blog? Better placement in google.
- Internal blogs: CEO first?
- External blogs: still developing policies - what corporations can make that jump.
- Lawyers don't write blogs: firms are interested in voice of firm
- constraints: off-hand "comment from three years ago could hurt me"
- Lawyers: could be used when you have to argue other side of the case
- Dave: We will all be capable to embarassing each other by Googling each other in the future.
- [Ray: legal has no case law on blogs so they are reluctant to authorize blogs]
- Using RSS search engines and then commenting. [sort of reverse blog]
- Corp that let go of the message? Sun;
- How do we see the curve going? Three years or more until corp adapt external blogs.
- External blogs are easier than internal blogs
- Businesses use every other medium, so don't you expect that they'll use blogs.
- CEO is interested in narrowcasting, not Prell, but specific community - customers, engineers, etc.
- If internal blogs are easier, what does that change?
- Blogs are "off the record" in our company - more communications
- in large companies: more efficient communication patterns, accelerated project cycles, emergent intelligence
- Narrowcasting is right. Only voice is the blog for some.
- Are marketers using bloggers as influencers (Tipping Point)? Dr. Pepper
- Running a project over a time zone and "divide day back into 24 hours" instead on instant IM
- Social incentives are better than boards
- [Ray: web logs in business could become like time clocks. Why haven't you posted in the last hours?]
- Simple software of blogging is replacing more complicated knowledge management software.
- Publishing is better than locking up in a repository. So people do it more.
Business Examples
permalink ( Saturday, April 17, 2004 ) Ray
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