Look at it from a business marketing perspective: Let's knock off Brand X. That brand already owns it market and you don't take it head on. Rather you define a new market and start small. So if Deaniacs and others want to make a difference, I believe that you look at places where a new marketing position can be defined.

Now I don't know where that is. But I would guess it is in the swing states. And it is with Congressional races as described. Just as Presidential races have a coattail effect, so too can Congressional races have a coattail effect. I'm sure that there are 10 or 20 Congressional candidates that deserve the Internet spotlight. Let's start looking for more Chandlers.