Doc Searls quotes "The best network wins" by Jim Moore. Then quotes "All the significant trends start with technologists." And finally states that it's "sobriety therapy for marketers".
If he means that technologist win, I have to disagree. The Fairchild video game was better than Atari, yet no one remembers Fairchild. GEOWorks as better than Windows 3.x, but even with AOL using GEOS, no one remembers.
It is the networks that marketers build for the technologist that make a winner, IMHO